Hunter Donaldson / Identity for an arborist
A suggestion for a rebranding
My concept resonates with a forest theme, incorporating diagonals and angles to convey a sharp cutting edge. (The identity is not yet implemented)
Client
Arborist Hunter Donaldson
What
Logotype and branding
Team
Individual project
Tools used
Illustrator, Indesign and Photoshop
Year
2020
PROCESS
Initial sketches and alternatives
My creative process began with extensive sketching, resulting in several design options.
Style guide
I created a style guide for print, defining colour and typography.